How Is Digital Marketing Important in 2020?

Digital Marketing is vital for a brand to become successful. In today's digital era, a brand can engage with millions of users on the internet. So how would a brand engage with users? This is where Digital Marketing comes into play.

What Is Digital Marketing?

Digital marketing or Online Marketing is a type of marketing done through digital media. Typically marketing is done offline through newspaper ads or campaigns. But in digital marketing only internet is required and the possibilities are endless.

Why Is It So Important?

Suppose there is a brand which is headquartered in Kolkata. Through offline marketing they can only advertise their products in print media. To increase their reach further, they may use banners and posters. Still, their presence will be limited to a particular geographic area. And eventually their expenditure on advertisement will increase if they decide to expand into other cities or states.

Digital marketing on the other hand is very light on pocket. It saves time, eliminates physical work and targets wider audience.

How Important Is Digital Marketing in 2020?

The ongoing pandemic has severely affected many businesses and the world economy. To thrive in this situation, many businesses have gone digital. There are several reasons how important Digital Marketing is.

• Targets a wider audience and higher engagements
  62% of the world population have access to the internet and that's a staggering 4.8 billion. Since digital marketing is done online, all the internet users can be targeted.
• Helps in global brand growth and increased profits
  Businesses thrive because of profits. Increasing customer base will bring in more profits and they would also have a global presence.
• Everything happens at the discretion of the customer
  Customer is the king. The customer is in charge of their engagement with the company. Any decision to purchase or try a product/service can be solely taken by the customer.
• Helps building trust and loyalty with the brand
  Digital Marketing bridges the gap between customers and the brand. Staying engaged and providing support to them on various online platforms builds a better trust and loyalty comes automatically as a reward.

Wrapping Things Up

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